We often talk about the expert resume services we perform for our clients at GetInterviews. Although a well-written resume is vital in securing an interview, the job seeker will often find that a cover letter is just as important in the equation of job search success. What is a cover letter, you ask?

A cover letter is both an introduction to your resume AND a marketing document for you. It explains why you’re sending an employer your resume and more importantly, why you’re qualified for the position.  It should help to showcase your strengths and help set you apart from your peers. A cover letter should be tailored to each position you apply for as well as address the requirements of the job.

You already know that a well-written resume is vital in the job search, but when coupled with a strong cover letter, you’ll be able to effectively prove that you’re ready for the position. All that’s left after that is the interview!

When writing an effective cover letter, make sure you keep these three concepts in mind:

Do your research

Before you apply to any job, you should learn as much as you can about the position, the employer and the industry.  This can make all the difference. Not only will hiring managers be impressed by your knowledge, it shows them that you understand the company’s problems, and that you’re confident in being the solution to those problems. This will help you establish focus when creating your cover letter.

Grab the reviewer’s attention

As you already know, you’re facing heavy competition for the position you’re applying for. A hiring manager has to read each applicant’s cover letter and resume one by one. Don’t use the same boring introduction that most of your competition is using! It’s redundant; the reviewer has already read it, which can turn employers off before they’ve even gotten to the meat of your resume!

Write your cover letter with the intention of getting the employer excited about meeting you. Try grabbing the attention of the reader so that he/she is eager to learn about what it is that makes you the right fit for the position.

State the facts

The purpose of the cover letter is to sell your skills to an employer. The best way to do that is to state the facts. How can an employer trust that you can do what you say you can do? Include statistics and other factual evidence that will help the employer trust your credibility. If your cover letter doesn’t support the fact that you’re capable of doing the job, then your chances of getting the interview will heavily decrease.

Remember, the cover letter is more about what you can offer the company, rather than what you want from the company. Sell your skills by stating the facts.

These three cover letter aspects are all vital in crafting an effective cover letter. Still need help? Contact GetInterviews and we’ll help you create a winning cover letter that will assist you in securing the interview you want!